The Challenge

“Pla Endreça” was a powerful campaign by Barcelona’s City Council to encourage people to recycle and respect their community. The eye-catching advert, which featured performance from SALT, aired on TV and on billboards around the city. The campaign used movement to draw the eye, particularly to engage young people in their message.

Credits

Year – 2025

Client – Ajuntament de Barcelona

Creative Director – Julieta Lasarte

Production Company – Possible Films

Choreographer – Gillle Vidal-Ribas

Performance – SALT